For some, choosing a business name can be a strategic business decision and being intentional about it could prove to be rewarding in the long run. This blog post shares a few ways you can determine if the business name you have in mind is available.
Take advantage of search engines.
The internet is an amazing tool you can use for free to help you with your research.
Use search tools like Google and Bing
Type the name you have in mind and look through the results to find the name of your business. Keep in mind that some businesses may not have a website.
- Look out for URLs with the business name you have in mind. Egs. https://www.yourbusinessname.com
- Look for blog posts that include the name and read through them to learn what they are about.
- Look for directory sites that may have the business name listed.
- Look for Local Business listings through the search engine providers
You can also use advanced search features to further streamline your search. Consider using Google’s advanced search feature.
Use social media search tools and websites
Search for the name you have in mind to determine whether it’s taken on various social media channels like LinkedIn, Facebook, Instagram, Twitter, and so on.
Use business directory listing websites
Check online directories like Yelp and Yellow pages as well as niche directory sites for listings that match your business name.
QUICK TIP: Business directories are a great tool to advertise your business online. They are cost effective and leverage Search Engine Optimization (SEO) to help your business get found online. Diaspure has an online business directory, Have a look, and consider submitting a listing to help you expand your reach once you’re ready to market your business.
Increase your chances of being found in search results
BIPOC Business Directory
Use government search tools
Take a look at this post on the Government of Canada website to discover more about choosing your business name, and find links to provincial and territorial name search tools.
NUANS Search
Though in depth research is always best, If you are incorporating your business, more in depth research is required. A NUANS search would be necessary and offer a more comprehensive search of private databases that won’t be accessible to the public. The Government of Canada offers tools to search for Nuans Members by Region. Members are able to help businesses name their corporations.
Need help finding a business name
Using AI-powered business name generators makes finding a business name so much easier. And fun! Check out a few below:
Register your Business
Depending on where you are in the process of starting a business, once you’ve found an available business name, if you haven’t done so yet, register your business with the relevant government authorities. You can visit a local registry or use online tools like OWNR that make registering a business in Canada very simple.
Developing your brand identity
Once you’ve found the perfect business name and are ready to market your business, you can benefit from having a memorable brand to help you attract new leads (customers) in the market. Developing a brand includes creating images like a logo that use colors, fonts, and even a slogan that represents your unique business idea, products, or services. Many businesses leverage AI tools to help them create the perfect logo for their businesses in no time using tools like Looka’s impressive free AI logo generator.
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